If you are planning to do email marketing, it is important to build an email list. Before that you need to understand about email marketing. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing is an excellent way to reach your customers with low cost, so that most of the retailers now focusing on email marketing. Due to that nowadays building an email list for your retail business is very important. Here are some ways to build an email list for your retail shop.
Website contact us form:
Nowadays, most of the retailers having a mobile friendly website for their shops/business. You can create a Contact Us form on your shop/business website and start collecting email addresses through that form.
Newsletter sign up form:
By using a newsletter sign up form on your retail business website, you can collect freely and easily your customers’ email addresses who all are interested in your newsletters.
Use pop-up forms:
You can add a pop-up form on your website for collecting email addresses of your website visitors for providing any kind of special offers.
Social media and Paid ads:
With the help of social media, you can conduct so many contests and require an email address for entry. Another popular way is to collect mail addresses is through social media ads and google ads. Facebook lead generation ads and Google lead generation ads are the examples of paid ads.
Collect email address from POS database:
Another common way to collect email addresses is through your retail POS system. Most of the retail point of sale software’s now collecting customers’ email addresses for sending the bills/receipts after their order. So, you can use that emails for growing your email list.
Collect email addresses in person:
Simple and easier way to get an email is to collect an email address in person. For that, you can ask email to the customers directly while they’re shopping.
Data is everything. Right from identifying patterns to categorizing/ grouping certain entities, data, or, more specifically, relevant data, is pivotal for the success of any business. For example, a customer’s demographic data allows you to fine-tune your marketing strategy, while page analytics grants insight into a website page visitor’s online behavior. However, unless the data is collected, stored, and managed in the correct way, you run into the risk of having data duplication, incomplete or partial data being presented, or data corruption from overwriting.
Hence it is crucial to have the correct database management service (DBMS) in place when building an application. Understanding what a DBMS is, exploring the different DBMS variants available, and the different use cases of each DBMS will help you choose the right one for your project.
What is a Database Management System?
Database Management System can be considered an interface between a user and the central database (where the data is stored). The user can store, retrieve, and run queries on data using a DBMS. You can consider a DBMS to be like a virtual librarian who provides specific information from an organized shelf based on your query. Compared to a standard file system, a DBMS helps provide enhanced data security & integrity, concurrency, and a robust backup. Some of the other benefits of investing in a DBMS are:
Multi-user access
Scalable solution
Reduces data redundancy and inconsistency
Easier File sharing capabilities
Simpler data search and retrieval
Facilitates Quicker Decision Making
Easy Data Migration
Types of Database Management Systems
Depending on the data model, distribution methods, and user numbers, the DBMS can be divided into five types:
Distributed database management system (a set of logically interrelated databases distributed over a network managed by a central application)
Hierarchical database management system (System organizes the data in a tree-like hierarchical structure, and the storage is made top-down or bottom-up format.)
Network database management system (Complex model where the system can access each data through several paths.)
Relational database management system (The data is stored in a tabular form, i.e., in rows and columns. Very user-friendly and highly scalable & flexible)
Object-oriented database management system (System stores the data in objects with members such as fields, properties, and methods.)
MongoDB (Object-oriented database management system) and MySQL (Relational database management system) are two of the most popular DBMS. However, the choice between both has been a discussion for a long time. Each has its benefits and drawbacks, and you should choose based on your requirement.
What is MySQL
MySQL is a relational database management system developed by MySQL AB and is an open-source program. MySQL is a popular DBMS that works on many operating systems and languages, including PHP, PERL, C, C++, JAVA, etc. A relational database management system uses table rows and column methods to store the data and supports 50 million rows or more in a table. Whenever someone wishes to retrieve data from a MySQL database, an SQL query is deployed that joins multiple tables to generate a required data view.
The limitation of MySQL is that any new data type that is not mentioned in the existing table structure would require restructuring the database. This can be an expensive affair considering the size of the database. Moreover, the database must be spread through many computers, which may be challenging to handle at times.
What is MongoDB
On the other hand, MongoDB uses a different approach for handling data. Instead of storing the data in rows and columns of a table, MongoDB stores them in the form of JSON-like documents with arrays and nested documents. The fields in each document are different from each other. Hence, it becomes an effective solution for handling massive databases (hence the name “Mongo.”) So developers find it to be easier to adopt and use.
The limitation of MongoDB is that key-value pairs may affect data redundancy sometimes, which can cause excess usage of memory. Moreover, the size limit for a database is 16MB, and sometimes complex transactions can get complicated when ACID is not followed strictly.
Key Difference between MySQL and MongoDB? Database Structure
MySQL follows a specific schema that defines the structure of the database. So all the columns and rows should follow a similar structure. Hence, flexibility in terms of data storage is limited, which can hinder the app deployment process.
MongoDB stores data in JSON-type documents with independent structures and is free from the restrictive schema. So the app deployment is comparatively higher.
Index Optimization
While both support indexes for data search, the difference lies in searching for lost or non-defined indexes. In MySQL, the entire table is scanned for the relevant rows. MongoDB searches every document in the grouped collection for near-matching queries.
Overall Speed and Performance
In MySQL, the data is fetched after scanning multiple rows for extensive volume information. This takes time and causes the app to work slowly.
Since the application has to scan from individual documents and can handle multiple scans through unstructured data, it can be read and written in a single place and help the application work faster.
Database Deployment
MySQL is written in C and C++ languages and works with multiple languages such as PHP, PERL, C, C++, JAVA, etc. Hence, developers can create applications that run for Windows, NetBSD, Linux, and IRIX binaries.
MongoDB is written in C, C++, and JavaScript but can only be used to create applications that run for Windows, OS X, Linux, and Solaris binaries.
Replication
MySQL supports master-slave and master-master replication. Hence, with multi-source replication, MySQL can replicate multiple masters in parallel.
Using MongoDB, developers can set a secondary database that takes over if the primary fails. Moreover, MongoDB supports horizontal scaling using sharding which MySQL does not support.
Security
MySQL provides a privilege-based security model that allows specifying clients’ roles when it comes to accessing specific data. However, the client will not know the reason for the denied access. Moreover, using SQL injection, the security can be bypassed, which makes MySQL a less secure environment.
You can offer role-based access with authorization, auditing, and authentication features using MongoDB. The database also supports TLS, i.e., transport layer security, and SSL, i.e., secure sockets layer for encryption using variable sets of privileges.
Scalability Opportunities
MySQL supports vertical scalability, which means the load on a single server can be increased by expanding its RAM or any other hardware configurations.
MongoDB, on the other hand, can be scaled horizontally using sharding. So system admins can expand the storage on the fly.
Both database systems have their own use cases and should be chosen over the other based on the application.
When to opt for MySQL?
When pricing is a concern
Small to medium-sized business with a small database
Fixed Schema
High transaction rate
When to opt for MongoDB?
High data availability requirement
Database with unstable schema
Cloud-based opportunities
Scalable Data
Quick application building
Wrapping Up
MySQL is frequently chosen because of its ease of use and versatility in terms of administration. It promotes dependable data management strategies that might help your company through challenging times. If the data you’re working with is unstructured and complicated, though, MongoDB is the way to go. MongoDB should also be your first pick if you need to store massive amounts of data. It’s vital to remember that the decision between the two is mostly based on your business needs. Try our Database Services.
Mobile apps are a $200 billion industry that is only growing. With the increase in mobile devices and high-speed internet access, the market for apps has grown rapidly.
Mobile apps are more than just an avenue for delivering information to users. They also provide an opportunity for brands to connect with consumers in a more meaningful way.
Apps offer an opportunity to create a deeper connection with their customers, which can translate into revenue in the form of in-app purchases or subscriptions.
There are many ways to build a successful app, and no one strategy will work for every app developer. However, what can help all developers is by understanding how customers interact with their apps and developing an effective conversion funnel.
A conversion funnel is necessary because it allows developers to track users’ interactions on their app and maximize the number of downloads or in-app purchases that they make.
For individuals who are eager to launch apps but don’t know where to start, here is a list of some of the top app ideas to consider.
Examples of Digital Innovation in Mobile Apps?
Apps that are designed to help the user with their tasks without having to pull out their phone or other devices.
An example of this is the Starbucks app. It provides a personalized experience by tracking your past orders and providing suggestions for future orders. It will also provide rewards like free drinks after you buy enough coffee, which is great for somebody who goes there often! The Dunkin’ Donuts app will even send coupons to your phone for online ordering!
Some apps provide specific information like how many calories are in a certain product or where you can find it in stores near you. This kind of technology can be very helpful when looking for healthy food items.
App Ideas
Here are some mobile app ideas….
Image Translation App using Artificial Intelligence
When traveling overseas, we all have encountered difficulties in interpreting or speaking different languages, as well as understanding transportation directions. What if, there is a translation app like Google lens and Google Translate that allows frequent travelers to translate text from photos, text boards, objects, and files into their preferred language?
Application for Warehouse Management
A warehouse management system (WMS) is a software solution designed to help entrepreneurs with day-to-day company tasks including product putaway, selecting and packaging assistance, inventory replenishment, and so on. This makes running a warehousing business simple and efficient.
App for Credit Spending
Users want to calculate their credit spending to keep track of it. These apps are advantageous to financial entrepreneurs. When users have several credit cards, the credit spending app categorizes their purchases to save time when calculating. It also gives you a better understanding of your buying habits. These app concepts are worth exploring if you want to contribute to the banking and economy sectors.
App for Trip Planning and Budgeting
Vacations and trips are enjoyable, but arranging them is not. What if there were mobile app concepts that could perform all of the work for you? From the beginning to the end of the journey, and everything in between. You can either be a local guide for hotels, sightseeing, transportation, and restaurants, or you can develop your database by being a local guide. Avoiding the risk of being cheated is as simple as using a trustworthy travel app. You may set a budget and, the software will arrange your trip based on that.
Crowdfunding App
There are a lot of people that have great ideas but don’t have enough resources or funds to pursue their vision. This service would provide the necessary funding they need to start their business and allow them to focus on what matters most — being creative, being innovative, and being competitive.
App for Health Monitoring
Health-monitoring applications make health checkups more efficient. Remote monitoring is also possible with advanced apps that include AI tools. As a result,health tracking apps are a new approach to staying fit and healthy. These mobile app concepts assist your potential users in making informed and healthy decisions every time.
App for 3D Printing
3D printing is a technique that uses computer-aided design (CAD) to turn 3D models into real-world models. In the actual world, one can use and touch the model. The3D printing app’s features enable users to create, transform, and display designs using only their smartphones. It can be an excellent place to start if you’re looking for app ideas for working designers.
Conclusion
There will be a significant rise in AI-driven apps and platforms that will host various services such as ordering food, booking flights, and checking on your bank balance.
Most Snapchat users around the world are facing problems while sending and receiving Snaps around 12:30 AM ET. DownDetector found the issues related to Snapchat and further blamed them on its services, as mentioned above. Is Snapchat working for you? If it’s not working for you, here are some tips you can apply to fix it. The ways and guidance to solve the Snapchat-related problems may vary if you use a Pixel 4a that runs on Android 11 and Snapchat Android app version 11.44.0.37.
Follow this simple guide to fix any problem related to Snapchat issues.
How to check that Snapchat is not working for you
You can use some super tools to check whether Snapchat is down for you or everyone. DownDetector is a reliable website that can fit all kinds of services and for all places. To do so, you can go to the Downdetector Snapchat page to find whether it is down or not. Further, you can Live Outage Map to check the Snapchat down for a particular area.
You can also use the official Snapchat Twitter support account to update you with any Snapchat outages and how long they will take to recover.
The simple ways to the Snapchat issues
When you find that Snapchat is not working correctly, you can follow the below-mentioned simple steps to fix these issues.
Restart your phone
Restarting the phone may solve many unknown tech problems, and the same logic applies to Snapchat as well. When you follow this trick, you may resolve Snapchat not working instantly. However, if it doesn’t work, you should move to applying other tricks. Not only for Snapchat issues, but this trick also works for most tech problems on your device.
Reinstall Snapchat app
First, you uninstall your Snapchat app from your device and then install it again from Google Play Store. This trick can also bring your Snapchat to normal functioning. Before you uninstall the app, you can consider closing or logging out of the Snapchat app. Most probably, this trick resyncs your local Snaps with the server and fix the issue.
Check Internet Connection
Some users are also facing problems in sending and receiving Snaps, or while loading Snapchat, there might be internet issues. You can check it by opening other internet-based apps on your device. If nothing else works for you, it may have some internet issues. You can try the internet connection using both mobile data and Wi-Fi.
Sometimes Snapchat stops working if it detects a VPN or any third-party apps on your device. So, it starts working if you consider disabling VPNs or any third-party app on your mobile while you are on the Snapchat app.
Check for the Snapchat app update.
You may face problems with the Snapchat app if you are using an old version. Your Snapchat may stop working/responding if there is a significant app update. To check for an update, go to the Google Play store and check if any update is available or not. If you find it there, download it, and most probably, the update can resolve the issue.